Marketing Strategist & Brand Specialist

Brand
Strategy
& Digital
Marketing

Influencer Marketing · Social Media · Campaign Development · Consumer Insights

2+
Brands
$5.78
ROI per $1
6%
Market Growth

Creating campaigns that connect & convert.

I develop data-driven marketing strategies that bridge brands with their audiences through authentic storytelling, influencer partnerships, and multi-platform social campaigns.

Influencer Marketing SWOT Analysis Consumer Journey Mapping UGC Strategy KPI Development

Selected Projects

Work That Moves
the Needle

Burke
Avenue
by Craig the Barber
$47.5B
Market Size
6%
Projected Growth
$5.78
ROI per $1 Spent
4
Platforms Targeted
01

Brand Strategy · Influencer Marketing

Nano & Micro Influencer Strategy for Men's Skincare

Developed a full post-COVID digital marketing plan for Burke Avenue, a men's skincare line, targeting Gen Z and Millennial consumers through a two-quarter influencer-led growth strategy across Instagram, TikTok, Facebook, and YouTube.

Key Deliverables

  • SWOT Analysis & competitive landscape assessment
  • Millennial & Gen Z consumer journey maps with KPIs
  • Two-quarter quarterly campaign roadmap (Q1 & Q2)
  • Nontraditional strategies: Pride Month & Juneteenth activations
  • Influencer tiering: nano → micro → macro progression plan
  • Spotify audio ad integration & UGC challenge strategy
Market Research Journey Mapping Influencer Strategy Cross-Functional Teams ROI Analysis
Milk
MAKEUP
#ThisIsHowIMilk
Swag Bag Contest
$300
Prize Value
UGC
Primary Driver
3
Objectives Met
02

Campaign Development · Social Media

Milk Makeup Swag Bag Contest Campaign

Designed a UGC-driven social media campaign for Milk Makeup anchored by the hashtag #ThisIsHowIMilk. The campaign invited consumers to show off their unique makeup looks across Glam, Natural, and Eccentric styles to win a $300 swag bag, driving brand awareness and site traffic simultaneously.

Key Deliverables

  • Campaign concept, hashtag strategy & creative direction
  • Multi-format social content — feed posts, Stories, voting slides
  • Campaign extension: college campus pop-up shop activation
  • Three core objectives: awareness, engagement, revenue via site traffic
  • Visual ad assets across Instagram & TikTok formats
Campaign Strategy UGC Creation Social Content Hashtag Strategy Event Extension

Strategy with
intention.

I specialize in building marketing plans rooted in consumer behavior research, influencer authenticity, and platform-native content — not just follower counts.

From SWOT to launch, I think holistically about how a brand shows up, who it speaks to, and what moves them to act.

📊
Research & Analysis
SWOT, consumer surveys, market sizing, and competitive benchmarking.
📱
Social Strategy
Platform-specific content planning across Instagram, TikTok, YouTube, and Facebook.
🤝
Influencer Marketing
Nano to macro influencer tiering, affiliate structures, and UGC campaigns.
🗺️
Consumer Journeys
Journey mapping with KPIs at every funnel stage from awareness to advocacy.

Get In Touch

Let's Build
Something Together

Looking for a marketing strategist who understands both the data and the culture? Let's talk.

Send a Message